2021 effective now, we are seeing dramatic changes in social media. First off, there is no free lunch and Facebook is a prime example. Your messages will be delivered to even less followers unless you pay to send them. Their new algorithm determines the content and your followers, so they can position their ads on your newsfeed. I used to post a Facebook message on our Artists in Canada Facebook page, then share the same message on my personal page. This is a NO, NO - and will be penalized because of it. I tried it this week and it hit the preverbal wall.
Facebook has 2.72 billion users and about 75% are on it daily. Your content is key to keeping your followers engaged. Here are a few suggestions.
When you jump through these hoops, Facebook increases your reach, a little.
Five things to consider when selling using Facebook and Instagram. Always give more than you receive in the beginning.
This information is being shared from an online seminar taken by Paul Constable on February 17,2021.