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  • “10th Anniversary” Online Art Competition

    Location: Palm Springs, CA

    Light Space & Time Online Art Gallery announces an art call for a..
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  • 15th Solo Art Series – Online Solo Art Exhibition Opportunity

    Location: Palm Springs, CA

    Light Space & Time Online Art Gallery announces its 15th “Solo Art Series”..
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  • Urgent issue of The Society for the Diffusion of Useful Knowledge

    Location: Mississauga, ON

    CALL FOR SUBMISSIONS: URGENT ISSUE OF THE SOCIETY FOR THE DIFFUSION OF USEFUL..
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  • 2020 Social Distancing Exhibition

    Location: Vancouver, BC

    $1,000 in Artist Prizes. We know, you’re stuck at home. While many are stocking..
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  • 10th Annual

    Location: Palm Springs, CA

    Light Space & Time Online Art Gallery announces an art call for the..
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  • Call for Art - 5th Annual Animal Kingdom Art Competition

    Location: Palm Springs, CA

    Fusion Art invites submissions for the 5th Annual Animal Kingdom online art competition. For..
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  • Call for Art - Still Life Art Competition

    Location: Palm Springs, CA

    Fusion Art invites submissions for its 14th Quarterly Art Competition – Still Life. For..
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  • 2 ARTIST/ 2 PERSPECTIVES

    Location: Windsor, ON

    The workshop offers an opportunity to have access to two outstanding painters who..
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  • National Oil and Acrylic Painters Society 2020 Spring Online International Exhibition

    Location: , ON

    $4500 in Awards - The National Oil & Acrylic Painters’ Society (NOAPS) invites..
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  • Beacon Original Art Spring Show & Sale

    Location: Calgary, AB

    Annual spring 2-day art show and sale with different artists in attendance each..
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  • Nooks & Crannies Outdoor Art Festival: Call to Artists

    Location: Okotoks, AB

    Okotoks Culture seeks proposals from artists to create temporary public art installations in..
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  • BORDERS - ITSLIQUID International Art and Architecture Festival

    Location: Venice,

    CALL FOR ARTISTS BORDERS | Venice July-Nov 2020 ITSLIQUID International Art and Architecture Festival Deadline:..
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  • Acrylic Painting Workshop with Tatjana Mirkov-Popovicki

    Location: North Vancouver, BC

    April 4/5 2020. Learn how to quickly develop rich colour and surface in..
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  • $550.00 Innovate Grants — Call for Artists + Photographers

    Location: , NY

    Innovate Grant is now accepting submissions for the Spring 2020 Cycle. Innovate Grant..
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  • CALL FOR ARTISTS: CANVAS International Art Fair

    Location: London, UK,

    CANVAS International Art Fair THE LINE Gallery, London | May 07 – October 30,..
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  • 27th Lemonville Group of Artists Show and Sale

    Location: Town of Whitchurch-Stouffville, ON

    Please join The Lemonville Group of Artists for their 27th Annual Art Show..
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  • “Sensuality” International Call - Art & Literature Journal - Deadline April 30, 2020

    Location: Toronto, ON

    | Theme: A glance, touch, dance, flower, scent or piece of chocolate can..
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  • Artwork Shipping Scam

    Location: , AB

    This week an artist on our site was corresponding via email with an..
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  • Geoff Farnsworth: Colour Worker

    Location: Niagara-On-The-Lake, ON

    Join the Niagara Pumphouse for the opening reception for the exhibition entitled, “Geoff..
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  • Call for Entries: Art at the Pumphouse

    Location: Niagara-On-The-Lake, ON

    The Niagara Pumphouse Arts Centre is now accepting applications for participation in Art..
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  • Exaltation : Niagara Pumphouse Instructors' Exhibition

    Location: Niagara-On-The-Lake, ON

    Niagara Pumphouse is proud to host the Instructors’ Exhibition as its first show..
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  • Art, Wine, Interior Design Show

    Location: Winnipeg, MB

    Art, Wine, Interior Design Show! Exhibitor opportunities for Visual artists, Interior Designers and Wineries. Finding..
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  • National Oil and Acrylic Painters Society 2020 Spring Online International Exhibition

    Location: , ON

    The National Oil & Acrylic Painters’ Society (NOAPS) invites oil and acrylic painters..
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  • Land and Sky - 2 Artist/2 Perspectives

    Location: Windsor, ON

    PAINTING WORKSHOP AT SHO ART STUDIOS APRIL 3rd 4th and 5th 2020..
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  • Love At First Sight

    Location: Regina, SK

    Love At First Sight / Regina Art Collective members: Dave Gedjos / DeLee Grant..
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  • In Other Words

    Location: Regina, SK

    In Other Words / Regina Art Collective members: Nikki Jacquin / Derek Olson / Mark..
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  • Call for Art - 4th Annual Black & White Art Competition

    Location: Palm Springs, CA

    Fusion Art invites submissions for the 4th Annual Black & White online art..
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  • CALL FOR ARTISTS: VENICE INTERNATIONAL ART FAIR 2020

    Location: Venice,

    CALL FOR ARTISTS: VENICE INTERNATIONAL ART FAIR 2020 Venice | April 09 – May..
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  • CALL FOR ARTISTS: THE EXTENDED BODY 2020

    Location: London,

    CALL FOR ARTISTS: THE EXTENDED BODY – MIXING CULTURES ITSLIQUID International Art Exhibition THE..
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  • Appreciation of the Arts

    Location: London, ON

    Three day art and music event to recognize local artists in London, Ontario...
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  • Call to Artists - 2020 Sooke Fine Arts Show

    Location: Sooke, BC

    Artists are invited to submit work for consideration to the 2020 Sooke Fine..
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  • ACAF (Accessible Art Fair) 2020

    Location: Brussels,

    ACAF (Accessible Art Fair) is back on October 15-18, 2020 for its 14th..
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  • Call For Artists: The Other Art Fair Toronto

    Location: Toronto, ON

    The Other Art Fair are thrilled to present the newest edition of The..
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  • Marlene Kawalez and Corynn Kokolakis

    Location: Toronto, ON

    Presented by: Cedar Ridge Gallery. Part of the Cedar Ridge Gallery Contemporary Exhibition series. March..
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Making a Living as an Artist – Everyday!

By Paul Constable, Director September 6, 2013

Boom, Bust or Wars artists continue to create their most memorable works even in the worst of times. History has proven – civil war, poor economies, personal tragedies, health issues - even tight deadlines – artists find reasons to communicate what is on their minds. But did it sell?

Art should be about more than filling the wall above the sofa in someone’s condo, but invariably we all bend to this in some form to make a living, whether taking a commission or participating in an art show. If you have an art gallery they encourage their patrons to build art collections and don’t care whether your work hangs above the couch or the toilet. Our jobs as artists are to supply the adornment bling, ambiance for the space and even thought provoking visual experiences for our patrons.

Face it our wares are not a necessity to sustain life. Ours is food for thought, not to eat, but then why did that person buy the Lexus and not some fine art from you? Was it the new car smell or are you not networked high enough up the food chain to get the call or commission? Is it possible to change this situation?

To some buyers the buying of art or a vehicle activate the same endorphins, but generally vehicles get a lot more exposure through daily bombardments of advertising that promote a lifestyle you can attain with a new vehicle, as well, there is a sales person that holds the customers hand and helps ensure the sale. They don’t talk about the depreciation or potential for rust and future maintenance costs and generally the customer doesn’t want to hear this.

So why not become more visible? Become a Lexus of the art world.

How does an artist compete with a $90,000 car sale? How do you get on the mind of this potential art patron to consider collecting your art?

You Don’t!

After all, what artist has the audacity to ask $90,000 for a piece of art? If this is something that is going through your head, you will never sell your work for this price. An artist requires years of major shows, sales and exhibitions to build a successful career and usually near death before approaching such figures. The Lexus wasn’t built, shipped and sold by one person, so think how those dollars are disbursed after the sale. Not all the money went to one person. It’s a teamwork mentality - built around product perception and performance. Also, there isn’t just one original Lexus like your piece of art. We all know mass-producing is how you make money, but the Art World frowns on this and the perception of starving or some personal strife is perceived the artist put their art above all else, as if they are doing the artist a favour by purchasing the art.

Artistscan be their own worst enemies.

(Change the way you value your own art and you will affect all the opportunities that are around you.)

Years ago, 2 friends purchased an art materials store from an older Scottish painter, who taught them how to make customers feel important. He would purchase white Mayfair paper in bulk for drawing from a local paper distributor, but when he sold it he put on white cotton gloves. In front of the customers he pulled the sheets individually from the cabinet and placed them on the counter, treating each sheet as a precious handmade Asian paper. The value perception went up in the eyes of his patrons and gladly paid full price for average paper.

Start producing more works of art with the craft and perception of a Lexus if you want to move up the food chain. Don’t be afraid to raise your prices regularly, but consistently. Be business minded and look for ways to be bigger than life. Buy a hat, unique clothes and hair, generate positive actions that make you stand out from the crowd – don’t be afraid to be noticed. Read and refer good art books, only believe half what you read on social medias, use social media and your website to communicate, join an art organization, attend art related functions, have someone help write your artist statement, write a book, produce a catalogue for your shows, align yourself with a show sponsor, choose your charities well and even advertise.

Most importantly ­– do really good work!