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  • Exposure 2023 Emerging Photographers Showcase

    Location: , AB

    Exposure welcomes diverse and innovative submissions from Alberta-based emerging photographers and visual artists..
    View notice

  • You Are Here Calendar 2023 Exhibition

    Location: North Vancouver, BC

    You Are Here celebrates the North Shore Region, including the City of North..
    View notice

  • Open Call : fully Funded Residency & Exhibition

    Location: Melbourne,

    Boynes Emerging Artist Award Partners With RUC Artist Residency: Offering 3 Fully-Funded Artist..
    View notice

  • Turning Trash into Treasure

    Location: North Vancouver, BC

    Exhibition: August 5 - September 3, 2022. North Van Arts is excited to be..
    View notice

  • Roaring 20's Vintage Market & Art Show

    Location: Calgary, AB

    Caprices Fine Arts is pleased to present our first Vintage and Art Market,..
    View notice

  • 12th Annual “Landscapes” Online Art Competition

    Location: Santa Fe, NM

    Light Space & Time Online Art Gallery announces an art call for the..
    View notice

  • 22nd “Solo Art Series” – An Opportunity to Shine

    Location: Santa Fe, NM

    Light Space & Time Online Art Gallery announces its 22nd “Solo Art Series”..
    View notice

  • ASA presents group exhibition Portraits: Facing the Image

    Location: Edmonton, AB

    ASA presents group exhibition Portraits: Facing the Image (Calgary, AB) The Alberta Society..
    View notice

  • $550.00 Innovate Grants for Artists + Photographers

    Location: Toronto, ON

    SUMMER 2022 OPEN FOR SUBMISSIONS — Innovate Grant awards (2) $550.00 grants..
    View notice

  • Floyd Kuptana - from another world

    Location: Toronto, ON

    Works by an innovative artist working in, and confidently expanding, northern and Inuit..
    View notice

  • Art instructors needed in Calgary

    Location: Calgary, AB

    Calling for Calgary based artists. Become our hosting artists to gain exposure, income..
    View notice

  • ASA Presents

    Location: Calgary, AB

    The Alberta Society of Artists is proud to present “Asian Roots Trio”, a..
    View notice

  • ASA Presents

    Location: Calgary, AB

    The Alberta Society of Artists is proud to present “Meditation”, a solo show..
    View notice

  • “Summer” International Call - Art & Literature Journal - Deadline August 31, 2022

    Location: Toronto, ON

    | Theme: Summer of the soul, summer thunder, summer wine, summer fling, summer..
    View notice

  • Beacon Original Art Call for Submissions

    Location: Calgary, AB

    Painters, sculptors, photographers, ceramic, glass, jewelry and textile artists are encouraged to APPLY..
    View notice

  • Check Jooble for Art related Jobs

    Location: Ottawa, ON

    Looking for a job in the ARTS in Canada? We have thousands of..
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What are you going to put on your sign?

By Paul Constable, Director April 25, 2014

Mother Told Us to Wait Right Here.
That was 10 years ago.

Even after 30 years in the ad and marketing business I thought I had built calluses to tear jerking ads. I found I still had a heart and a soft spot for certain issues.

Listening to an interview with Terry O'Reilly, sitting in for Jion Giomeshi on CBC Radio, as he interviewed the artist Andres Serranos from New York City, I sat spell bound as I was driving to a meeting. In the short of it all, Serranos was so affected by the homeless situation in New York City that he decided to do something about it. As he walked the streets every day, summer and winter, he would offer to purchase the signs from the homeless for $20. Their reaction was one of amazement; that someone would want to buy their handwritten cardboard sign. Some people thought it a ploy to remove the person from the street or from in front of a business, but it was truly a gesture of sincerity.

The power of words and the image, even if it is in your memory is captivating. Remember, I am listening to the radio as the artist mentions what is said on one of the signs. He said he saw this young girl, possibly 15 years old, standing on the corner holding a sign – it said,

Mother Told Us to Wait Right Here. That was 10 years ago.’

A flood of emotions and thoughts went through my head in an instant. I could just image this girl, dirty face, torn cloths, cold and more - I already hated her Mom. I did the math – she would have been 5ish when left on the street – I hated her Mom even more. Who wouldn't give some change, clothing, food and whatever you could spare to this young destitute person?

After he collected 200 signs he decided he would create a video and mount an art exhibition of the signs to bring awareness to homelessness.

You can listen to the interview on CBC RADIO. Interview with Terry O'Reilly.

Andres Serranos also created a video – take a look on YouTube.

Analysis: I was the market and the message was delivered perfectly.

First, As a father with daughters I couldn't imagine the destitution of this girl, but also that of her mother and the decision she had to make due to her circumstance. I wanted to help or respond immediately. The sign was simple, the copy was genius and the response was obvious.

Second, I was potentially the market of the artist, Andres Serranos, as I rebroadcast his message. Being a disciple carrying a message for another can add strength to the messaging and credibility. My intention was only to use his idea as a vehicle to explain the power of words and imagery.

As an artist marketing your work you need a plan that defines your market and how to reach it and don't forget to include your personal brand. Not necessarily standing on the street corner as a starving artist, but find your advantage and position your message to your potential buyers. Title your show and exhibition to entice, yet define the message of the show, keeping in mind those that you want to be attending. Use the right promotional vehicle to give out the message intended.

You can deliver a personalized message that will effect the interest of a certain demographic, but it is much more difficult to deliver a message that will be responded to by everyone, in the manner intended. Not everyone will like what you are doing, so concentrate on the ones that do.

Stay connected.

Paul Constable, Director

 

Notice Board

SUBMIT View

Current notices

There are no notices at this time.

Today's notices

  • Exposure 2023 Emerging Photographers Showcase

    Location: , AB

    Exposure welcomes diverse and innovative submissions from Alberta-based emerging photographers and visual artists..
    View notice

  • You Are Here Calendar 2023 Exhibition

    Location: North Vancouver, BC

    You Are Here celebrates the North Shore Region, including the City of North..
    View notice

  • Open Call : fully Funded Residency & Exhibition

    Location: Melbourne,

    Boynes Emerging Artist Award Partners With RUC Artist Residency: Offering 3 Fully-Funded Artist..
    View notice

  • Turning Trash into Treasure

    Location: North Vancouver, BC

    Exhibition: August 5 - September 3, 2022. North Van Arts is excited to be..
    View notice

  • Roaring 20's Vintage Market & Art Show

    Location: Calgary, AB

    Caprices Fine Arts is pleased to present our first Vintage and Art Market,..
    View notice

  • 12th Annual “Landscapes” Online Art Competition

    Location: Santa Fe, NM

    Light Space & Time Online Art Gallery announces an art call for the..
    View notice

  • 22nd “Solo Art Series” – An Opportunity to Shine

    Location: Santa Fe, NM

    Light Space & Time Online Art Gallery announces its 22nd “Solo Art Series”..
    View notice

  • ASA presents group exhibition Portraits: Facing the Image

    Location: Edmonton, AB

    ASA presents group exhibition Portraits: Facing the Image (Calgary, AB) The Alberta Society..
    View notice

  • $550.00 Innovate Grants for Artists + Photographers

    Location: Toronto, ON

    SUMMER 2022 OPEN FOR SUBMISSIONS — Innovate Grant awards (2) $550.00 grants..
    View notice

  • Floyd Kuptana - from another world

    Location: Toronto, ON

    Works by an innovative artist working in, and confidently expanding, northern and Inuit..
    View notice

  • Art instructors needed in Calgary

    Location: Calgary, AB

    Calling for Calgary based artists. Become our hosting artists to gain exposure, income..
    View notice

  • ASA Presents

    Location: Calgary, AB

    The Alberta Society of Artists is proud to present “Asian Roots Trio”, a..
    View notice

  • ASA Presents

    Location: Calgary, AB

    The Alberta Society of Artists is proud to present “Meditation”, a solo show..
    View notice

  • “Summer” International Call - Art & Literature Journal - Deadline August 31, 2022

    Location: Toronto, ON

    | Theme: Summer of the soul, summer thunder, summer wine, summer fling, summer..
    View notice

  • Beacon Original Art Call for Submissions

    Location: Calgary, AB

    Painters, sculptors, photographers, ceramic, glass, jewelry and textile artists are encouraged to APPLY..
    View notice

  • Check Jooble for Art related Jobs

    Location: Ottawa, ON

    Looking for a job in the ARTS in Canada? We have thousands of..
    View notice

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