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  • “10th Anniversary” Online Art Competition

    Location: Palm Springs, CA

    Light Space & Time Online Art Gallery announces an art call for a..
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  • 15th Solo Art Series – Online Solo Art Exhibition Opportunity

    Location: Palm Springs, CA

    Light Space & Time Online Art Gallery announces its 15th “Solo Art Series”..
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  • Urgent issue of The Society for the Diffusion of Useful Knowledge

    Location: Mississauga, ON

    CALL FOR SUBMISSIONS: URGENT ISSUE OF THE SOCIETY FOR THE DIFFUSION OF USEFUL..
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  • 2020 Social Distancing Exhibition

    Location: Vancouver, BC

    $1,000 in Artist Prizes. We know, you’re stuck at home. While many are stocking..
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  • 10th Annual

    Location: Palm Springs, CA

    Light Space & Time Online Art Gallery announces an art call for the..
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  • Call for Art - 5th Annual Animal Kingdom Art Competition

    Location: Palm Springs, CA

    Fusion Art invites submissions for the 5th Annual Animal Kingdom online art competition. For..
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  • Call for Art - Still Life Art Competition

    Location: Palm Springs, CA

    Fusion Art invites submissions for its 14th Quarterly Art Competition – Still Life. For..
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  • 2 ARTIST/ 2 PERSPECTIVES

    Location: Windsor, ON

    The workshop offers an opportunity to have access to two outstanding painters who..
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  • National Oil and Acrylic Painters Society 2020 Spring Online International Exhibition

    Location: , ON

    $4500 in Awards - The National Oil & Acrylic Painters’ Society (NOAPS) invites..
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  • Beacon Original Art Spring Show & Sale

    Location: Calgary, AB

    Annual spring 2-day art show and sale with different artists in attendance each..
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  • Nooks & Crannies Outdoor Art Festival: Call to Artists

    Location: Okotoks, AB

    Okotoks Culture seeks proposals from artists to create temporary public art installations in..
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  • BORDERS - ITSLIQUID International Art and Architecture Festival

    Location: Venice,

    CALL FOR ARTISTS BORDERS | Venice July-Nov 2020 ITSLIQUID International Art and Architecture Festival Deadline:..
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  • Acrylic Painting Workshop with Tatjana Mirkov-Popovicki

    Location: North Vancouver, BC

    April 4/5 2020. Learn how to quickly develop rich colour and surface in..
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  • $550.00 Innovate Grants — Call for Artists + Photographers

    Location: , NY

    Innovate Grant is now accepting submissions for the Spring 2020 Cycle. Innovate Grant..
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  • CALL FOR ARTISTS: CANVAS International Art Fair

    Location: London, UK,

    CANVAS International Art Fair THE LINE Gallery, London | May 07 – October 30,..
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  • 27th Lemonville Group of Artists Show and Sale

    Location: Town of Whitchurch-Stouffville, ON

    Please join The Lemonville Group of Artists for their 27th Annual Art Show..
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  • “Sensuality” International Call - Art & Literature Journal - Deadline April 30, 2020

    Location: Toronto, ON

    | Theme: A glance, touch, dance, flower, scent or piece of chocolate can..
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  • Artwork Shipping Scam

    Location: , AB

    This week an artist on our site was corresponding via email with an..
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  • Geoff Farnsworth: Colour Worker

    Location: Niagara-On-The-Lake, ON

    Join the Niagara Pumphouse for the opening reception for the exhibition entitled, “Geoff..
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  • Call for Entries: Art at the Pumphouse

    Location: Niagara-On-The-Lake, ON

    The Niagara Pumphouse Arts Centre is now accepting applications for participation in Art..
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  • Exaltation : Niagara Pumphouse Instructors' Exhibition

    Location: Niagara-On-The-Lake, ON

    Niagara Pumphouse is proud to host the Instructors’ Exhibition as its first show..
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  • Art, Wine, Interior Design Show

    Location: Winnipeg, MB

    Art, Wine, Interior Design Show! Exhibitor opportunities for Visual artists, Interior Designers and Wineries. Finding..
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  • National Oil and Acrylic Painters Society 2020 Spring Online International Exhibition

    Location: , ON

    The National Oil & Acrylic Painters’ Society (NOAPS) invites oil and acrylic painters..
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  • Land and Sky - 2 Artist/2 Perspectives

    Location: Windsor, ON

    PAINTING WORKSHOP AT SHO ART STUDIOS APRIL 3rd 4th and 5th 2020..
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  • Love At First Sight

    Location: Regina, SK

    Love At First Sight / Regina Art Collective members: Dave Gedjos / DeLee Grant..
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  • In Other Words

    Location: Regina, SK

    In Other Words / Regina Art Collective members: Nikki Jacquin / Derek Olson / Mark..
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  • Call for Art - 4th Annual Black & White Art Competition

    Location: Palm Springs, CA

    Fusion Art invites submissions for the 4th Annual Black & White online art..
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  • CALL FOR ARTISTS: VENICE INTERNATIONAL ART FAIR 2020

    Location: Venice,

    CALL FOR ARTISTS: VENICE INTERNATIONAL ART FAIR 2020 Venice | April 09 – May..
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  • CALL FOR ARTISTS: THE EXTENDED BODY 2020

    Location: London,

    CALL FOR ARTISTS: THE EXTENDED BODY – MIXING CULTURES ITSLIQUID International Art Exhibition THE..
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  • Appreciation of the Arts

    Location: London, ON

    Three day art and music event to recognize local artists in London, Ontario...
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  • Call to Artists - 2020 Sooke Fine Arts Show

    Location: Sooke, BC

    Artists are invited to submit work for consideration to the 2020 Sooke Fine..
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  • ACAF (Accessible Art Fair) 2020

    Location: Brussels,

    ACAF (Accessible Art Fair) is back on October 15-18, 2020 for its 14th..
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  • Call For Artists: The Other Art Fair Toronto

    Location: Toronto, ON

    The Other Art Fair are thrilled to present the newest edition of The..
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  • Marlene Kawalez and Corynn Kokolakis

    Location: Toronto, ON

    Presented by: Cedar Ridge Gallery. Part of the Cedar Ridge Gallery Contemporary Exhibition series. March..
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What are you going to put on your sign?

By Paul Constable, Director April 25, 2014

Mother Told Us to Wait Right Here.
That was 10 years ago.

Even after 30 years in the ad and marketing business I thought I had built calluses to tear jerking ads. I found I still had a heart and a soft spot for certain issues.

Listening to an interview with Terry O'Reilly, sitting in for Jion Giomeshi on CBC Radio, as he interviewed the artist Andres Serranos from New York City, I sat spell bound as I was driving to a meeting. In the short of it all, Serranos was so affected by the homeless situation in New York City that he decided to do something about it. As he walked the streets every day, summer and winter, he would offer to purchase the signs from the homeless for $20. Their reaction was one of amazement; that someone would want to buy their handwritten cardboard sign. Some people thought it a ploy to remove the person from the street or from in front of a business, but it was truly a gesture of sincerity.

The power of words and the image, even if it is in your memory is captivating. Remember, I am listening to the radio as the artist mentions what is said on one of the signs. He said he saw this young girl, possibly 15 years old, standing on the corner holding a sign – it said,

Mother Told Us to Wait Right Here. That was 10 years ago.’

A flood of emotions and thoughts went through my head in an instant. I could just image this girl, dirty face, torn cloths, cold and more - I already hated her Mom. I did the math – she would have been 5ish when left on the street – I hated her Mom even more. Who wouldn't give some change, clothing, food and whatever you could spare to this young destitute person?

After he collected 200 signs he decided he would create a video and mount an art exhibition of the signs to bring awareness to homelessness.

You can listen to the interview on CBC RADIO. Interview with Terry O'Reilly.

Andres Serranos also created a video – take a look on YouTube.

Analysis: I was the market and the message was delivered perfectly.

First, As a father with daughters I couldn't imagine the destitution of this girl, but also that of her mother and the decision she had to make due to her circumstance. I wanted to help or respond immediately. The sign was simple, the copy was genius and the response was obvious.

Second, I was potentially the market of the artist, Andres Serranos, as I rebroadcast his message. Being a disciple carrying a message for another can add strength to the messaging and credibility. My intention was only to use his idea as a vehicle to explain the power of words and imagery.

As an artist marketing your work you need a plan that defines your market and how to reach it and don't forget to include your personal brand. Not necessarily standing on the street corner as a starving artist, but find your advantage and position your message to your potential buyers. Title your show and exhibition to entice, yet define the message of the show, keeping in mind those that you want to be attending. Use the right promotional vehicle to give out the message intended.

You can deliver a personalized message that will effect the interest of a certain demographic, but it is much more difficult to deliver a message that will be responded to by everyone, in the manner intended. Not everyone will like what you are doing, so concentrate on the ones that do.

Stay connected.

Paul Constable, Director