Making a Fine Art Reproduction of your Work - Part 2

By ArtistsInCanada January 12, 2004

} Making a Fine Art Reproduction of your work - Part 2 Cintar Graphics and the Giclee Process If you are thinking of having a print made of your original work hope this article helps clear up the differences in these two processes. These two methods are not to be confused with other traditional methods of making original works of art through the direct manipulation of the printable surface. Centar Graphics has enclosed a bit of information about their process, along with their web site for further information about the Giclee process. http://home.istar.ca/~cintar ________________________________________________________ Giclée prints are continuing to be a major force in the world of art reproductions and one of the best ways to publish your art! Using the drum based and 8 colour technology we create a continuous-tone image quality at an apparent 1800-dpi. This means you cannot see the dot in the print. The eight colour method adds light and medium, cyan and magenta inks, to the typical CMYK. This allows us to produce incredible detail and texture in the highlights, mid tones and shadows. Using Endura Chrome Light Fast Ink allows us a broader colour gamut to match your original. The Benefits of Giclées: Printmaking Quality! Cintar Giclée printmaking is more precise than that of the best traditional printmaking methods. Having a higher apparent resolution than lithography combined with the dynamic colour range we can in most cases match your original. This gives you a highly salable print. Print on Demand! This means you can set a number for your limited edition and only do the prints as you need them. There is no reason to continue printing the edition until you sell them. No inventory! Working Capital! A lower start up cost, as compared to traditional methods, to start your edition. You no longer need to tie up capital to print the whole edition. Your inventories are lower therefore costs associated with storage and overhead etc. are reduced. Flexibility with in editions! The Giclée process allows you to introduce more editions into the market at the same time. It allows you to produce an edition on paper at one size and the same image on canvas at a larger size. It allows you to test the market and see which images are more salable then others. Hand Embellish Options! Make further enhancements to your prints to meet a particular market demand. You can add your own personal touches or enhancements to a particular area of the print. Example: add colour to a flower, or personalize a print to a particular client's request. Acceptability! Giclée prints are widely accepted by museums and galleries all over the world. They have become increasingly popular among many professional artists and photographers alike. Why should you do limited edition prints of your work? We have been asked this question several times in the past and thought we would answer it by way of explaining what some of our very successful artist customers are doing. If you are selling only originals, what ever the selling price, that is the proceeds you are receiving for your work, but if you are doing reproductions you are adding value to your work. The more people are exposed to your work the more valuable your images become. This means the originals command a higher price. Not ever person will be able to afford the cost of an original painting, but that is no reason they should not enjoy your image, so reproductions are done. Some of our customers publish a lithograph edition of say 450 prints at one size i.e.. 19" x 25" and sell these for about $250.00 ea. At the same time they will offer a Giclée print on canvas at a larger size of say 50% increase to i.e. 28" x 40" and sell it for $950.00 each, with the edition size being 50 only. Do the math and see why some of these artists are very successful, after paying production and selling costs. I want to reinforce one of the benefits of the Giclée process and that is print on demand, very small inventory required. For more information contact: Cintar Graphics http://home.istar.ca/~cintar or contact Doug Annesley at [email protected] Artist's Giclée Gallery We also offer our gallery web site to artists that we work with, to help sell their prints. http://www.edition2.com/

• Posted: 2004-01-12